Definition of a transactional email Transactional emails are messages that businesses need to send in order to facilitate a transaction or provide a product or service, as requested by the customer. For this reason, companies don’t need to obtain consent from the customer to send transactional emails. Businesses use transactional emails to communicate important information […]

Learn more about managing customers’ consent to messaging, and how to set up a ‘double opt-in’ email.

Email marketing is all about giving customers delightful and valuable experiences that keep them engaged with your brand and product.

Check out how you can use push notifications to improve your product experience and keep customers coming back.

The wait is over. You can send iOS and Android push notifications from Vero!

Zety helps job seekers create a professional resume in minutes. Founded in 2013, Kuba Koziej, Piotr Sosnowski, and Kacper Brzozowski created the online resume builder with a mission to help people find their dream jobs. The first iteration, InterviewMe, was explicitly designed for the Polish market. Focusing on one audience allowed the founders to identify […]

Welcome emails are a crucial part of your email marketing. We’ve put together 21 eye-popping examples as inspiration to engage your customers.

Liquid templating language gives you the flexibility to create personalized email content, often without the need to sync additional data to your email tool.

We’re close to releasing support for iOS and Android mobile push notifications and, in anticipation, I wanted to share what this feature will encompass and how it will fit into your workflow. Over the last few months, we’ve been working hard to bring you two powerful new tools: Workflows (now live) – a visual canvas […]

Workflows make it easier and faster for you to design and manage even the most complex customer messaging experiences.

You’ll now find a handy little widget in your Vero account that will notify you when we release an update to Vero. It gives you a quick view of all our latest updates, including new features and small changes, and access to the full details of each release. Log in to your account to see […]

Learn how Helloprint use highly-personalized email campaigns to drive revenue and reduce support queries. Helloprint increased their Net Promoter Score by 35%.

One of the big projects Vero has planned this year is the release of our new campaign workflows for email communications and mobile push notifications. This new feature will give you a more visual way to design and manage your customer journeys. We’ve been delighted with the initial rounds of feedback and we’re getting ready […]

Learn how to load weather, location and other data via APIs into the body of an email and use that data to personalize what a customer will receive. This is an example of a welcome email campaign (perhaps a little exaggerated!) that includes details about the weather at the recipient’s location, a map of their […]

When A/B testing an email newsletter you can now let Vero automatically pick and send the winning email to the remaining recipients. Vero makes A/B testing easy to manage while providing the level of accuracy required to ensure your tests are robust so that you can confidently optimize the performance of your campaigns. Winning metrics […]

Vero’s Fusion functionality allows you to access your most accurate data when you need it. With Fusion you can pull data from your own internal APIs or public API endpoints right before emails are sent, providing the accuracy and timeliness needed to deliver your customers a truly personalized experience. Many of our customers have been […]

When it comes to basic data analytics, there are three key things that have changed over the last few years: It is easier than ever to set up a data warehouse with virtually no data limits, such as Amazon’s AWS Redshift or Google’s Big Query. It is easier than ever to synchronize data from SaaS […]

To kick off 2018, we’ve revamped email campaign reporting in Vero! The Reports section is now sporting a smoother UI and additional filters that will enable you to access your email campaign data with greater granularity. We’ve also improved the robustness of our webhooks to help you join up your data from Vero with the […]

If you sell/offer products or services to customers based in the EU, you will by now have heard of the General Data Protection Regulation (GDPR). Here’s a summary of our work towards GDPR compliance, along with the changes and information you can expect from Vero as we approach the deadline on 25 May 2018. What […]