SEO has changed a lot over the last ten years. One thing that hasn’t changed, however, is that Google reigns supreme. For all their efforts to clean up search engine result pages (SERPs), they often put their own business interests ahead of the best search results. Look no further than Google+ for proof. In the […]

“Buffer has become the startup standard-bearer when it comes to blogging.” That’s how we described Buffer’s content marketing success in our list of must-read marketing blogs. Buffer’s explosive growth to more than 1 million users is due in large part to its strategic approach to content. They run two blogs — the popular Buffer blog […]

Email marketing has come a long way since Gary Thuerk, a marketing manager at Digital Equipment Corporation, fired off the first mass email in 1978, which led to his being dubbed the Father of Spam. Since then, creative marketers have come up with an assortment of email marketing campaigns in an effort to earn their […]

We love case studies at Vero, so we were thrilled when Ish Fuseini, the database marketing coordinator for the NBA’s Minnesota Timberwolves, published a post about a recent email campaign. The Timberwolves, along with their WBNA partner Minnesota Lynx, hold youth basketball camps each summer. Ish leveraged email to promote the camps with quite a […]

In the startup world, Twitter reigns supreme. It’s also a largely untapped resource, mostly because it’s incredibly overwhelming. This post is designed to fix that. It’s a curated look at the resources that have shaped my Twitter strategy and, more importantly, my Twitter philosophy. It may seem random, but I assure you the whole is […]

Australia’s love affair with online shopping is a gift that keeps on giving. While more than a quarter of us shop online once a week, we’re shunning overseas sites in growing numbers, preferring to spend our cash on domestic sites. Indeed, 79 percent of Australians who shop online mostly spend their cash on local websites. […]

Does writing an email subject line make you sweat? Knowing it can make or break your email campaign sure puts on the pressure, doesn’t it? I’m about to make it easier for you to write a winning email subject line. I’m going to share research findings about high-converting email subject lines — the ones that […]

Every day, we receive more email than we’ll ever open. At some point, it seemed like a good idea to sign up for a particular mailing list or subscribe to a favorite group’s updates. But the flow of email rarely slows, so most of us are picky about what we actually open and read. If […]

It’s time we have a talk about content cannibalization. Disclaimer: You might be offended but this is a conversation that needs to be had. Okay, ready? Better metrics aren’t always good for your business. What the heck does that mean? Let me explain. Marketers often cannibalize their content by putting the carriage in front of […]

The sad truth is that most people do email marketing all wrong. Fifteen percent of marketers were willing to admit that their email marketing stinks, but the real number is probably much, much higher. Everyone uses email. From charities to political advocacy groups and nearly every business, it’s well known that email is a powerful […]

Email receipts are the easiest way into an inbox, yet they’re the most underutilized form of email marketing. If you own a brick-and-mortar store, why would you pay for paper that you know customers will throw away or lose? A digital copy, delivered straight to the inbox, is environmentally friendly, easy to find and perfect […]

A few months ago, I came across a post on the Moz blog about creating “big content.” It was witty, insightful and impressively thorough. By the time I reached the end of the article, I was hungry for more. It turns out that the author, one Mackenzie Fogelson, is also the founder and CEO of […]

You might think that your email marketing engine is a well-oiled machine, but there’s always room for improvement right? Which is why we put together this list of 20 email marketing best practices so you can fine tune your marketing strategy, and reach out to your customers in the most effective way. 1. Create an […]

Check out the updated 2015 list here. You know that feeling you get when you find a new blog that is just loaded with good information? Get ready to have that feeling 50 times in row. Marketers need good resources to make good decisions. And to be quite frank, there is a lot of junk […]

Once upon a time, marketers could get away with broadcasting their products and services via advertisements, because viewers didn’t have the option to skip through or filter out the ads. Consumers just had to suffer in silence.

Did you know that Lego has been marketing content since 1987? That, Red Bull sends its Red Bulletin magazine to over 5 million subscribers? That John Deere runs the largest farming magazine worldwide, and it’s been in circulation since 1895? Content marketing is hugely popular in 2014. Particularly popular among B2B marketing-software companies, content marketing […]

The Vero blog has grown tremendously over the past year. As the page views have increased, so have the offers for guest posts (some are fantastic), but we turn down most pitches. We want the Vero blog to be an incredible resource for email marketers, and we want to hear from the marketing community. If […]

I’m sure you’ve heard this before: if it’s free, you are the product. Think about it. Facebook, Twitter, YouTube, Google+ and every other social network are all free because they charge advertisers to reach users. It’s a great model for them but it’s less than ideal for the marketers doing the advertising. In the longterm, […]

Email marketing has been the most effective online marketing tool for the last decade. When it comes to lead nurturing and customer relationship management, email marketing beats social media, SEO and content marketing hands-down. While a diverse approach to marketing is always smart, it’s no wonder marketers want control over database of email addresses rather […]