Inbox zero. It’s an achievement celebrated by everyone on Earth, except email marketers. Here’s the thing about inbox zero though: It’s a real issue for people. Even email marketers get too much email. The collective response from email users – all 2.4 billion of them – has been overwhelming. McKinsey & Company reported that workers […]

As an eCommerce business, your email list is your biggest asset. It’s the cheapest and fastest way to promote your products and cultivate a tribe of loyal customers. Over and over again, email has proven to be more effective than other channels, like social media, at driving real revenue. When it comes to conversion rates, […]

As you automate your marketing with triggered emails, scheduled tweets and regular content on your blog, don’t forget about automating competitive tracking. There are a number of cool ways to track your competitors in Google, social media and even email marketing. In this post, we’ll outline the tools and tips to make this happen with […]

Behavioral email overview: Marketers track events on their site. An event can be almost anything. For example, a customer visiting a product page three times in one week or a SaaS user exploring a new feature in the app. Events = behavior. These marketers craft emails to fill very specific needs. For examples, if a […]

A few months ago, we started a weekly roundup of curated stories called The Whitelist. It wasn’t a hit, so we’re pivoting. It’s been a good opportunity to examine the content we create. It’s also a very transparent marketing lesson. We had an idea, it didn’t work and now we are re-purposing the content for […]

Email is changing fast. It’s an old technology – MIT’s Ray Tomlinson sent the first email in 1971 – that is experiencing an identity crisis. Over the past few years, many services have cropped up that claim they will change email forever. The proliferation of mobile devices has made email easier and faster to access. […]

280 percent. That’s the average return on investment that video email marketing — as opposed to plain old text — can give you. But what if you’re still unsure about getting involved in the whole video thing? Isn’t there something else you can do to make your emails stand out from the crowd so they’re […]

An email swipe file is the best way to get ideas for your own email marketing. It’s a smart idea to setup folders or labels in your inbox to tag emails that inspire you. That way, you have a constantly growing repository of ideas. But it’s also a good idea to subscribe to lots of […]

It’s time we welcome a new era of email marketing. “Bulk” email is gone and it’s not coming back. Our technology is too good for it and our attention spans are too short for it. With all the noise out there, your emails have to seriously rock to stand out from the crowd. Luckily, every […]

Image via LeraBlog Retention emails are the lowest-hanging fruit of the customer lifecycle. It’s hard to increase your lead velocity rate and optimize your conversion to bring on new customers. Inactive users have already gone through that process and you’ve already invested time and money in them. They see value in your product and, at […]

Can you imagine what the perfect email in a perfect world would look like? As marketers and startup founders, we are always striving to improve our businesses. Some of us pay particularly close attention to email marketing and continually look for ways to increase engagement, drive up clicks and optimize performance. But have you ever […]

Wouldn’t it be great if your subscribers were hooked on your emails? If they opened and read your emails without thinking about it? What would that do for your open and click-through rates? And what would that do to your bottom line? Yes, it would it be wonderful and according to Nir Eyal, author of […]

There’s a new SaaS in town: Shaving as a Service. Dollar Shave Club has spent the last several years disrupting the men’s skin care and grooming industry, a $6 billion space that’s ripe for innovative products and new players. The business model is remarkably similar to most SaaS businesses. Customers pay a monthly fee for […]

There are many misconceptions about marketing, especially when it comes to email. In our fast-paced world, email is a nearly-ancient technology. Interestingly enough, it’s still widely-used and gaining more users every year. To clear up any confusion, here are three misconceptions about email marketing that simply aren’t true.

Email is alive and well. There was no doubt in our minds but this we confirmed our already-strong feelings about the inbox. First, the New York Times covered the resurgence of email newsletters, then we were inundated with positive feedback about our guide to transactional email. Here are the best articles we read this week. […]

Is your email marketing stale? You know what I mean. You send the same weekly or monthly update to the same people. You don’t put much thought into subject lines. You barely even check your open and click rates, let alone spend time trying to improve them. You aren’t alone. It’s not unusual for marketers […]

Email marketing is really complicated. You have to write great subject lines and persuasive copy but you won’t have anyone to email without great landing pages. And without A/B testing and segmentation, those emails might not perform very well. The best email marketers put all the pieces together. This week’s Whitelist touches on almost all […]

Most startup entrepreneurs are already familiar with Eric Ries’ lean startup methodology. The approach centers on the idea of a minimum viable product. As Ries explains, a minimum viable product (MVP) “is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least […]

As a marketer, I’ve seen firsthand just how powerful it is to join online communities. Superpath, for example, helped me negotiate my content marketing salary at my last job. Time and time again, I’ve found information and connections within online marketing communities that have bolstered my career. Joining a marketing community gives you direct access […]