One of the reasons we focus on transactional and behavioral emails is because most promotional emails stink. But as Evernote proves in this example, it doesn’t have to be that way. We heard from our readers that this format is fun, so we’re going to break this email down to examine why it’s so effective. […]

Hi from San Francisco! Chris and I have been working here in the Bay Area for a few days, dedicating some serious time to improving the blog. We recorded this Q&A in a conference room at the Segment office. Beautiful office and great people, but we didn’t bring along any audio recording equipment. Our apologies […]

It’s a common misconception that people learn more from failure than success. But in fact, just the opposite is true. Here’s Basecamp co-founder Jason Fried’s thoughts on the Signal v. Noise blog: I don’t understand the cultural fascination with failure being the source of great lessons to be learned. What did you learn? You learned […]

A few months ago, I received this email and this from Airbnb. It is, without a doubt, one of the best emails I’ve ever received. I thought it would be fun to dissect it here on the blog and see what Vero readers think. What else did Airbnb get right? Did they get anything wrong? […]

As Steve Jobs once said, “Real artists ship.” To make content marketing work, writers need to be shipping great content on a regular basis. Having the right tools is key to maximizing productivity. The best writers find ways to keep the focus on writing while also finding ways to highlight and reference work from other […]

This post originally appeared on Cornerstone Content. I wrote it in my tech blogging days but all the lessons here apply directly to marketers. Given the interest in our recent post about link building and promotion, I thought this would be the perfect time to spend more time on this topic. Enjoy! Content promotion is […]

We’re an email marketing company but we’re trying to grow a business just like you. It seems logical to share our ideas, challenges, successes and failures with you. If this blog were only about email, we’d be withholding a lot of knowledge about marketing, business development and sales. This post is going to examine the […]

This post originally appeared on Sparksheet. Data, data and more data: As content marketers, social media managers and journalists, we’ve been taught to love it. And yes, data like page views, followers and clicks can be valuable. But I’m here to tell you there is so much more to a successful content marketing program than […]

The way we see it, we can either churn out content at a high frequency or we can spend time creating resources that are truly valuable and actionable. We’ve chosen the path less traveled and so while you won’t see new content as often on our blog, what you will see is going to be […]

Great advice usually isn’t sexy. Ask some of the world’s most successful entrepreneurs about the best advice they ever received and they’ll say things like: “Make your own luck.” “Say no to almost everything.” “Invest in relationships.” It’s great advice – profound even – but not exactly sexy. You were hoping they’d say something mind-blowing, […]

This post originally appeared on The Fetch Blog. It is common thinking that you need to be in San Francisco to start a big software company, in Paris to create the world’s best restaurant and on Wall Street to build the a successful hedge fund. But that’s simply not true. Should Atlassian have thrived in […]

There is something profound about controlling your schedule. When your day-to-day life isn’t shaped traditional office hours or someone else’s schedule, work doesn’t really feel like work anymore. We operate in a creative economy, not a labor economy. It’s time to evolve the way we work. At Vero, we code, create, write, design, market, think, […]

There are hundreds of tools that are designed to help you manage projects … Asana, Trello, Basecamp, Pivotal, etc. Too often I see people get caught up with the tool itself instead of how to use the tool effectively. At Vero, Trello is the only task management we have to run our entire company: Simplicity, […]

As you likely already saw, we redesigned the Vero blog! This seemed like the perfect time to share some data about our blog and how it’s grown over the last two or so years. I’ve also had several people have asked me about our content strategy recently so I’m excited to share this information and […]

If you sell a subscription online or run a SaaS business, then you will regularly be asking customers to upgrade and, odds on, you’ll be doing so via email. There are a lot of things you need to get right before a customer is ready to upgrade and start a subscription but, assuming that you […]

At this point, you’re much smarter about how videos affect your email marketing, right? You know it’s a great way to set yourself apart and get ahead of the competition. You know it gives you roughly 280 perfect ROI, which is an added bonus. And you know if all else fails, you can default to […]

When it comes time to survey your email subscribers, most marketers look to Google Forms or SurveyMonkey. These are useful tools but both have one major disadvantage: they require the user to leave the email, then take the survey. Wouldn’t it be nicer if they could take simple surveys right in the email, regardless of […]

‘AMAs generate some of the most compelling stories on the web, or in any medium.’ That’s Alexis Madrigal writing about the beauty and power of AMAs on The Atlantic. Short for “ask me anything”, AMAs have evolved from a fun distraction on message boards to serious promotional opportunities for celebrities and politicians. In the marketing […]

You know the best way to send better email newsletters? Subscribe to and read lots of them. Here are 50 great ones to keep tabs on. These may not reach the widest audience but they resonate with the right audience. Some are niche, some are general … but all of them go above and beyond […]