Imagine if your product was an email newsletter. Not a tool for selling or a channel for promoting but the actual product that people paid for. Would you treat email differently? Death to the Stock Photo is an email-first startup. The product – monthly photo packs for creatives – arrives in the form of a […]

Our blog posts are normally loaded with examples and screenshots. Not today. Why? Because hardly anyone is using the replenishment email strategy. If you sell items that need to be replenished, you are leaving recurring revenue on the table. What Is a Replenishment Email? A replenishment email is one that simply reminds people to re-order […]

There are about six million articles on the Internet that offer email marketing tips. Most aren’t very good. Read a few of them and you’ll come away thinking that a subject line A/B test is the only thing standing between your little startup and an IPO.

This post originally appeared on the Buffer blog and is being re-published with permission. Digital marketers are all stars. You have your hands full with all the many ways to reach your audience. At any given time, you may need to be fluent in email, content and social media because your audience is cross-platform. Few […]

SumoMe is the fastest and easiest way to grow your email list. And now SumoMe integrates directly with Vero. This means you can add subscribers to your newsletter and trigger behavioral campaigns without any additional work. If you haven’t used SumoMe before, it’s a suite of free tools to help you grow your traffic and […]

There are countless elements that can make or break an email. Layout, readability, buttons, and minor psychological tricks are but a few things you need to keep in mind when designing emails that will trigger action. Conversions don’t happen by accident and neither do great emails. The following 25 tips are based on emails from […]

This is a post by our friend Bryan Harris that originally appeared on his blog VideoFruit. It was 8:15 a.m. on Monday, September 15th. My day was completely planned out. I was gearing up to launch the Vault in two weeks and was on a tight deadline. And then Twitter happened. I came across a […]

Oli Gardner is smart. The Unbounce co-founder has seen and reviewed more landing pages than anyone on Earth. We were lucky enough to have him on a webinar recently where he shared as much knowledge as he could in one hour. Landing pages are a black hole for many marketers. It’s hard to create a […]

Tuesdays at 10am. Just kidding! I’ve always hated this question because it’s indicative of “batch and blast” marketing. In the email marketing 2.0 era, bulk email doesn’t fly. There is an answer but first, some data. I want to prove to you that the day of the week means nothing. I asked our dev team […]

Today we’re going to share the scientific results we’ve observed from analyzing over 100 million emails sent to customers. We’ve distilled the learnings from this huge number of campaigns into five juicy email marketing hacks that you can use to improve your email marketing efforts. Learn where you should spend time on your marketing and […]

This is the second in our series of monthly blog reports. (Check out January’s here.) Most marketers do a combination of email, content, SEO and social. So while most of our readers are interested in email, we recognize learning more about content and SEO is important too. By publishing information about growing the blog, we […]

This graph represents Vero’s MRR growth over the last two years. I remember the first day an email was sent through the initial (basic, held-together-with-manual-scripts) version of Vero back in June 2012. Just two and a half (short) years later, here is some of what we’ve achieved: 85,000+ monthly blog readers, Over 5 billion rows […]

We get a lot of questions on how to send better emails. Chris Hexton and I typically answer them via email, Twitter, webinars and live Q&A calls. We thought it would be fun to start sharing the answers publicly, so here’s the first ever Email bag. If you have a question you’d like us to […]

How can TripAdvisor send emails nearly every day without getting labeled a spammer, while other businesses struggle to send even a monthly newsletter? TripAdvisor, as I’ve learned through my time as a customer and careful observer, has an unfair advantage. It’s an advantage they created for themselves and one you can create too. TripAdvisor has […]

This post was written by our friend Sujan Patel, VP of Marketing at WhenIWork.com. You’ve fought hard. You’ve fought hard to get people on your email list. You’ve fought hard to get them to sign up for free trial. You’ve fought hard to get them to your website to make a purchase. Or you’ve fought […]

We received so much positive feedback on our first email marketing Q&A that we decided to do it again. The idea is simple: Anyone can submit a question related to email marketing and Chris Hexton will answer it. To be notified of the next Q&A call, signup for our weekly newsletter. You can listen to […]

I’ve been hearing a lot about conversion optimization lately. It’s mostly good stuff – writing clear copy, focusing on clean designs, creating a strong value proposition, etc. Those are all conversion best practices but the truth is that most businesses are powered by small wins. It’s all the things that happen between the top of […]

Each month, I update the Vero team on the blog. In the past, we’ve kept these reports internal but starting today, we’ll publish each report here on the blog. These reports are pretty simple but it will give you an idea of what’s going on behind the scenes. Hopefully, it will provide some insight into […]

Most people will tell you that a good open rate is around 20 percent. Let’s think about that for a minute. A 20 percent open rate means that 80 percent of people are completely ignoring you. And that stinks. This is a really difficult problem to solve. Here are just a few of the challenges […]