Recent posts
- Business strategy
Craftsmanship vs. market-seeking
I have this theory that there are two types of startups. Those who focus primarily on: Craftsmanship, or Market-seeking The difference is where the initial insight comes from. Those who focus primarily on craftsmanship generally have a very opinionated take on a solution or an approach and put it out there into the world, brazenly. […]
- Data Management
- Messaging and Automation
Automating a personalized recommendations marketing campaign
In today’s article I’m going to show you how I’d build an email like the one below: a recurring campaign that goes out to users of a fictional flight search provider who have recently searched for a flight. When talking to potential Vero customers, a very common use case that comes up is a recurring […]
- Messaging and Automation
How to write an email newsletter 2x faster with AI
Each week I write this email newsletter. I publish it on our company blog, I send it via email and I repurpose it into at least one LinkedIn post, sometimes two. Over the last year I’ve been improving the speed and, I hope, even the quality of these posts with the help of AI. Now, […]